I was having a conversation over lunch a few days ago when I was asked “what originally drove you to Salesforce?”. I surprised myself a little with the answer: It was how quickly I could make changes to the system – how quickly I could take a business process and free it from the shackles of spreadsheets and post-its and turn it into a fantastic, computerised, cloud based system. This impressed people around me too, in particular business owners, I got sucked deeper into the rabbit hole and the rest is, as they say, history.
It was the “Clicks Not Code” that actually won me over. Obviously I went on to get a deeper understanding of the platform and how to develop on it, but in the first place it was the declarative nature of things that drew me in. And I know that I am not alone in this fact, in fact this is one of the real powers of Salesforce and something that developers forget all too easily.